TikTok and DOT Collaborate to Promote Beauty of PH Islands

(Photo courtesy of DOT Philippines)

MANILA – As the country’s tourist destinations reopen, the Department of Tourism (DOT) has partnered with popular video maker app TikTok to promote the islands through the #GandaMoPinas campaign.

Tourism Secretary Bernadette Romulo-Puyat said the agency is using all channels to promote reopened tourist destinations.

“This collaboration with TikTok is a way to encourage people to travel locally while reiterating the importance of following minimum health and safety protocols when traveling,” said Romulo-Puyat.

The joint campaign will showcase the country’s beautiful destinations through live video sessions with nine content creators from Luzon, Visayas and Mindanao.

Every day from September 22 to 30, streamers will do a live TikTok session to showcase the beauty of their region or province through various tourism products, such as natural landscapes, sights, local cuisine, local activities and products.

They should also show why #ItsMoreFunInThePhilippines and how visitors would appreciate #GandaMoPinas.

The three content creators with the most views on the live show will be recognized as TikTok Funfluencers – one from Luzon, Visayas and Mindanao. The winners will be officially announced on October 4.

Here are the nine content creators and their schedule of live TikTok sessions to stream through their respective TikTok accounts:

From Luçon:

September 23 – Phoennella Tabamo (@phoennellapipay)

September 24 – Maika Rivera (@riveramaika)

September 30 – Queenee Pearl Mercado (@queeneemercado)

From the Visayas:

September 25 – Bo Labra (@ bo.labra)

September 26 – Christine Cuenco (@christinecuenco)

September 27 – Lynnell Jasper Lomosad (@chockieaviation)

From Mindanao:

September 22 – Sweet Manrique (@sweetmnrique)

September 28 – Jazreel Villapaz (@ jazvil.md)

September 29 – JS Espejon Sanchez (@aja_js_sanchez)

Safer destinations

The campaign was launched as the government eases restrictions on leisure travel.

Starting September 16, people aged 18 to 65 in Metro Manila were allowed to visit destinations under General Community Quarantine (GCQ) and Modified GCQ as long as the relevant local government permits.

Although keen to resume tourism activities in the country, the tourism department has made sure to advocate a “slow but safe” reopening of destinations for the safety of visitors and host communities.

The department and tourism stakeholders took travelers’ safety into consideration when they started planning for the industry’s recovery, Romulo-Puyat said earlier.

“As a result, many of our tourism products have been recalibrated and refined to meet the changing demands of the new normal,” she said.
She said the government is also reviewing Thailand’s tourism model, where vaccinated tourists from low-risk countries are now allowed to enter Phuket without a mandatory quarantine.

Under the so-called Phuket Sandbox program, visitors can travel to other Thai destinations once they have completed a 14-night stay in Phuket with negative RT-PCR test results.

“I am watching closely if the other countries follow suit but in the meantime we are doing our part, we are vaccinating our tourism workers dahil ‘yon naman ang gusto natin (because that is what we want)”, added Romulo-Puyat . (ANP)

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