If you think a basketball court tucked away in a maze of alleys in Shanghai’s northern Hongkou district is a weird place for a fashion event, the up-and-coming Taiwan-based fashion brand Namesake would disagree.
On February 18, the brand held the second promotional event for its latest collection, “Home Court”, in Shanghai. The event was part of a world tour and was organized in collaboration with a local music collective Yeti outsidewho tell us that the final event will take place in Los Angeles.
“Home Court” debuted on January 22, during Paris Fashion Week, and is now available on the website.
Launched in 2020 by three designer brothers and their father, Namesake is a fashion brand with basketball-inspired silhouettes.
The Chinese name of the brand, Yi Fu Zhi Ming (以父之名), translates directly to “In the name of the father” and pays homage to the special bond between the three creators and their loved ones.
Growing up between Taiwan, Japan, and the United States, the trio channel the spirit of third-culture kids into their creations in a attempt put Taipei on the fashion map.
Drawing inspiration from the Japanese craftsmanship of denim-making and American sportswear culture, Namesake aims to create contemporary clothing that appeals to younger generations and diverse backgrounds. Looking at the yarns on display at the Shanghai showcase, we’re comfortable saying the brand’s new collection hits its mark in a polished way.
The new collection was showcased and available for on-court purchase at the event, which involved four local basketball teams competing in a small 3v3 tournament.
The tournament prize was a ceramic basketball created by the Chinese brand Enjoywhich describe itself as “a label that fuses traditional Chinese craftsmanship with street culture”.
Athletes from different countries battled it out on the field to hard-hitting hip-hop beats hosted by Yeti Out, while Benjamin Gonga Taiwanese-American MC, provided match commentary in English and Chinese.
“What I love about basketball is that it brings people together. No matter where you are from, whether you are short or tall, beautiful or ugly, you can always have fun,” Gong told RADII after the game.
Many notable artists, such as Feezy from the hip hop group straight fire gang and French hip hop dancer and influencer Bouboualso watched the tournament while sipping cocktails and chatting on the pitch.
All images courtesy of Yeti Out