More than 500 delegates, including many Thai tourism and hospitality personalities, gathered at the 11th Thailand Tourism Forum (TTF 2022) on March 1, 2022, with the aim of charting a strong and sustainable path out of the global pandemic.
TTF 2022, Thailand’s largest annual tourism and hospitality event, taking place as the industry grapples with an unprecedented time of crisis, opportunity, threat and disruption, has come to an end. held under the theme #ThaiTourismUnited and kicked off with the Thailand Tourism Leadership Summit, which saw influential CEOs define their shared vision for the future and jointly sign the Thailand Tourism Pledge.
Together, these leaders pledged to forge a new strategic direction for Thailand, including putting tourism at the forefront of the national economy, putting the service sector back to work, achieving sustainable growth and ensuring that international visitors feel safe. The Thailand Tourism Pledge will lay the foundation on which Thai tourism can be rebuilt from the ground up, after the devastation of the global pandemic.
Key to the discussion, and among the excitement of the opportunity to create a better tourism future for Thailand, was a clear call from all leaders that it was time for the country to fully open up.
Ms. Proudputh Liptapanlop, Executive Director of Proud Group, which owns many tourism assets including two InterContinental-branded hotels in Hua Hin and Phuket, said: “In Thailand, we need to open up. We need everyone to understand that we have to open up the country for their good and for the benefit of the country.
Mr. Bill Heinecke, Chairman/Founder of Minor International, added: “If we don’t open up, we won’t be able to compete. Currently, the rules are simply too complicated. We are not even 10% of where we were before Covid and Thailand will not reach its target of 10 million arrivals in 2022. We are falling behind. We don’t even follow our neighbors.
“There is no choice anymore,” commented Marisa Sukosol, president of the Hotel Association of Thailand. “Thailand needs to open up and stop Test & Go. In fact, Let It Go! We need to change our mentality from pandemic to endemic.
TTF 2022 kicked off with a series of keynotes, panel discussions and discussions to help participants design strategies to survive and thrive in the post-pandemic era. Jesper Palmqvist, STR’s Regional Director for Asia-Pacific, presented the latest critical data, while Hilton’s Clarence Tan and Charles Blocker, CEO of IC Partners, discussed “Why Hotel Operators Need to Change” , Jakkrapong Chinkrathok, CEO and Founder of Find Folk, focused on environmental issues with his “Green Thailand” session, and Wimintra Raj, Editor-in-Chief of Intel Hotel, went “Behind the Mask” to discuss new travel experiences. Other hot topics on the agenda include cryptocurrencies, hybrid spaces, hotel transactions, and more.
Mr. Bill Barnett, Managing Director of C9 Hotelworks, concluded: “The reason we are here in person is because this is where it all begins. Traveling again starts today. We need to open up the country and be competitive with Vietnam and the Maldives and get our service sector back to work.
The TTF 2022 was organized in compliance with all necessary health and safety rules. The host venue, Conrad Bangkok, is SHA+ certified and all attendees will need to show proof of two vaccinations.
For more information, visit www.thailandtourismforum.com.