Talks on the use of soft power have gained popularity in recent months, with the public sector hoping it can lead to economic and cultural benefits.
South Korea’s new ambassador to Thailand, Moon Seoung-hyun, upon taking office, recently paid a courtesy call on Thai Prime Minister General Prayut Chan-o-cha. The prime minister expressed his admiration for South Korea’s success in promoting soft power and noted that Thailand is also known to the world. Furthermore, he expressed his view that the two countries should cooperate in the field of soft power for mutual gains.
General Prayut said he was delighted that the people of the two nations had a taste for each other’s culture. Thailand is one of the main vacation destinations for South Koreans, while Thai cuisine is also popular in this East Asian country. The Korean language meanwhile is popular among Thai language learners.
According to General Prayut, this appreciation could serve as a bridge to expand cooperation in other areas, including tourism and sports.
The South Korean ambassador said there was plenty of room to expand collaboration between the two nations, especially in the areas of soft power, food and sports.(NNT)