TAT successfully organizes an Amazing Thailand roadshow in South Korea


Thailand’s first tourism trade event held in Seoul in two years was aimed at reviving this important source market for visitors.

BANGKOK – The Tourism Authority of Thailand (TAT) launched the first roadshow in South Korea in two years since the COVID-19 pandemic. The Roadshow June 15-17, 2022 included high-level TAT meetings with major Korean operators, one-on-one business sessions between Thai and Korean tourism businesses, and a press conference.

Mr. Yuthasak SupasornGovernor of the TAT, said “South Korea is one of Thailand’s top tourism markets in East Asia, having produced 1.88 million tourists and 75,000 million baht in tourism revenue in 2019. It is vital for us to rebuild this market and that is exactly what we are doing through activities such as this recent roadshow in Seoul. We hope to see half a million Koreans visiting Thailand by the end of 2022, and as the market continues to recover, 1.3 million Korean visitors in 2023.”

The “Amazing Thailand Sales Connection to Korea 2022” on July 16 was the first Thai business matchmaking event held in Korea in two years. The event brought together 15 Thai tourism companies for one-on-one business sessions with 32 Korean travel agencies in and around Seoul. AirAsia X provided support for the event.

More than 30 Korean media attended the “Amazing New Chapters: Rediscover Smiles Again in Thailand” press conference on July 17. They were briefed on Thailand’s tourism situation and plans to rebuild the Korean market by Mr. Yuthasak. Meanwhile, Mr. Patima Jeerapaet, Managing Director of Thai AirAsia X, also announced the airline’s plans to resume Incheon-Bangkok flights to help boost travel from South Korea to Thailand.

The “Amazing Thailand Amazing New Chapters” dinner reception followed the press conference, as a thank you to the Korean media as well as the tour operator alliances of South Korea and Thailand, in total more than 100 participants, for their support continues to TAT marketing. operations. HE Witchu Vejjajiva, Ambassador of Thailand to the Republic of Korea, was also present at the meeting.

Prior to these business events, an open forum to discuss ways to promote Thai tourism in the Korean market was held on June 15. This saw Mr. Tanes Petsuwan, TAT Deputy Governor for International Marketing – Asia and South Pacific, and members of TAT’s East Asia team and TAT’s Seoul office meet with CEOs from two major Korean operators – Ms. Song Mi Sun from Hana Tour and Mr. Yu In Tae from Mode Tour.

Mr. Tanes said, “The June 15, 2022 meetings were aimed at building confidence in the South Korean market that Thailand was once again open to tourists and seeking operator cooperation in sales promotions targeting luxury travel, golf, incentive and charter flight. segments and boost South Korean winter tourist traffic to Bangkok, Chiang Mai, Chiang Rai, Hua Hin and other secondary cities.

Similar high-level talks also took place on June 20, with Mr. Yuthasak meeting Mr. Oh Chang-hee, President of the Korean Association of Travel Agents (KATA), and Mr. Park Yo-han, Vice- CEO, Regional Headquarters. Korea (Korean Air), to discuss ways to jointly increase the number of South Korean tourists to Thailand. KATA confirmed its continued support for future mutual cooperation under the “Visit Thailand Year 2022: Amazing New Chapters” campaign, while Korean Air confirmed its intention to increase flights and seats with a view to reaching the TAT’s goal of welcoming 500,000 South Korean tourists to Thailand this year. year.

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