Selina Opens Southeast Asia’s First Hotel on Thailand’s Popular Island of Phuket


NEW YORK–(BUSINESS WIRE)–Selina, the fast-growing experiential and lifestyle hospitality brand targeting Millennials and Gen Z travelers, has opened Selina Serenity Rawai Phuket in Thailand’s famous island home to some of the country’s most popular beaches and resorts. The hotel – which is Selina’s first to be fully operational in Southeast Asia – expands the brand’s global footprint, which consists of a portfolio of 155 open and secure properties designed for digital nomads and modern travelers.

Selina Phuket showcases all the unique elements and offerings that make Selina one of today’s most dynamic and forward-thinking hotel brands. Located on the coast of Rawai, a village in the south-east of Phuket, the hotel offers its guests direct access to the beach and offers breathtaking views of the Andaman Sea. Famous for its long-tail boats, Sea Gypsies fish market, beach volleyball and seafood restaurants, Rawai Beach is a great place for adventurers, digital nomads and travel enthusiasts.

The hotel, which is a collection of uniquely designed buildings, creates a collaborative beachfront resort that brings together guests, expats and Thailand’s growing entrepreneurial community. Surrounded by magnificent art installations, places to relax, read and feel good, Selina Phuket is a destination for self-discovery, conviviality and immersion in the beauty of the landscape around you. The hotel has an extensive 24-hour waterfront coworking facility with a private swimming pool, a stunning rooftop yoga and wellness center that overlooks the sea, an on-site beach club and the HOWM Beach Bar and Kitchen, a coffee shop with rooftop seating and panoramic water views that serves a Latin-Thai fusion concept as well as a classic all-day brunch menu with an emphasis on quality healthy products and quality barista coffee.

Selina Phuket has 52 mixed accommodation rooms including ocean view suites, one and two bedroom apartments, private terrace cabanas, standard rooms and shared style accommodations. Each space allows guests to customize their stay to suit their privacy, comfort and budget preferences – a unique lodging experience that the average hotel does not offer. The property also includes an oceanfront pool deck, movie theater, communal kitchen, and a wide variety of programming and wellness activities such as yoga on the beach, news and entertainment gatherings. the full moon, healing modalities and detox packages.

As a brand focused on supporting communities, Selina Phuket is an attractive new place for Thailand’s growing digital nomad community and area residents and visitors looking for alternative ways to stay, play and work. Introductory room rates vary depending on seasonality, but Cabanas (which sleep two) start from $51 per night. Selina will also offer community accommodation which will be ready later in 2022 and will start at $25 per night for a bed in one of the shared-style rooms.

To celebrate its opening, Selina Phuket is offering 20% ​​off accommodation for three nights or more, plus free access to co-working space until September 30, 2022.

More information about Selina’s global locations can be found here.

About Seline

Selina is one of the world‘s leading hospitality brands designed to meet the needs of millennial and Gen Z travelers, combining beautifully designed accommodation with coworking, leisure, wellness and local experiences . Tailor-made for today’s nomadic traveler, Selina offers clients a global infrastructure to travel and work abroad seamlessly. Founded in 2014, each Selina property is designed in partnership with local artists, designers and tastemakers, breathing new life into existing buildings in interesting locations around the world – from urban cities to secluded beaches and jungles. Selina’s portfolio includes over 155 open or secured properties in 25 countries and 6 continents. On December 2, 2021, Selina entered into a definitive merger agreement with BOA Acquisition Corp. (NYSE: BOAS), the closing of which, subject to customary conditions, will make Selina a publicly traded company. For more information about Selina, visit www.selina.com or check out @selina on Instagram, Twitter or facebook.

To explore Selina real estate partnership opportunities, please contact [email protected]

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