PM deceives the “soft power” of Thai delicacies


The government plans to use film and television production to harness the “soft power” of scenic nature and the country’s welcoming reputation to boost revenue, government spokesman Thanakorn Wangboonkongchana said yesterday.

Mr Thanakorn unveiled the plan alongside research from the Ministry of Tourism and Sports showing that foreign film crews have shot a total of 196 films, series and commercials in Thailand since July 2021, generating more than 4 billion baht in the process. of national income.

He said Prime Minister Prayut Chan-o-cha hailed the report as an endorsement of the government’s 5F policy to promote Thai culture globally.

“Our policy of supporting Thailand as a global filming destination has been well received with great collaboration from all sectors.

“It not only generates income for locals, but advertises Thai culture and beautiful natural resources to people around the world. We believe it will boost domestic tourism after the pandemic,” Mr Thanakorn said.

He said the Prime Minister wanted to add value to tourism offerings by promoting cultural heritage such as crafts, cuisine, performance art and film, alongside the “five Fs” of food, movies, fashion, fights. [boxing] and parties.

From July 1, 2021 to March 16 this year, foreign productions grossed more than 4.24 billion baht, and the prime minister said the reasons were clear during his visit to Phuket ahead of Songkran this weekend, according to Mr Thanakorn.

The government began reopening the country to international tourists last July, with total arrivals as of April 8 standing at 445,801.

“Local entrepreneurs said they owed a debt of gratitude to the prime minister for starting the Phuket Sandbox program and reviving their business,” he said.

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