KTC places its hopes for the fourth quarter in tourism subsidies

Janejit Ladpli, KTC Vice President for Travel and Leisure Marketing.

The SET-listed Krungthai Card (KTC) hopes tourism subsidy campaigns will boost domestic travel and increase travel spending through its cards in the fourth quarter.

Janejit Ladpli, KTC’s vice president for travel and leisure marketing, said local tourists who still have purchasing power are starting to travel by car to nearby destinations, such as Kanchanaburi and Khao Yai.

Tourists tend to plan trips for outdoor activities after working from home for months, Ms. Janejit said. They prefer lesser-known destinations to avoid crowded places.

She said the resumption of tourism stimulus programs, expected next month, should boost feelings of domestic travel, as many locals are eager to travel when blockages are lifted.

The government’s stimulus packages include “We Travel Together”, which subsidizes 40% of hotel and airfare costs, as well as the new “Teaw Thai Tour”, which covers 40% of tour prices.

Ms Janejit said the industry could see an influx of locals traveling within the country, similar to last year before the second wave, as there are several public holidays from November to December.

An increase in the number of fully vaccinated residents is another crucial factor in boosting travelers’ confidence, she said.

Tourism spending via KTC cards in 2019 was 18 billion baht, before plunging to 9.3 billion last year.

Ms. Janejit said that KTC’s card spending on tourism ranked second before the outbreak, and this sector accounts for 10% of the company’s total spending. The 2020-21 slowdown saw tourism spending fall from the top 10 for KTC cards.

In the first six months of this year, tourism spending via KTC cards fell 70-80% year-over-year, with the tourism industry continuing to be criticized by the outbreak and the measures. lock.

“We cannot estimate whether travel spending will remain at the same level as last year as the epidemic is worse than the one we experienced in 2020,” she said. “It remains difficult to estimate when travel spending will rebound to pre-Covid levels.”

Ms. Janejit believes confidence in tourism will return in 2022 with tourism spending. There are 2.6 million KTC cardholders, with around 300,000 spending still spent on tourism activities during the pandemic.

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