Fremantle Spain called on Fernando Jerez, senior director of Spanish television, to create and run a new production line En Cero Coma Producciones, dedicated to the production of factual and documentary programs.
The launch of the new label is only part of Fremantle’s broader global strategy to grow its footprint in the high-end factual space, the company said on Thursday. This comes after the creation of UFA Documentary in Germany earlier this year and the solid commercial success of titles such as “Arctic Drift”.
JÃ©rez will report to Fremantle CEO Nathalie Garcia and will work closely with Fremantle’s global documentary manager Mandy Chang, Fremantle said.
âI am delighted that Fernando is joining us in leading our movement in the factual space here in Spain. He has an incredible track record in production and commissioning, and I know that with his expertise, connections, passion and dedication, he will lead En Cero Coma to become a major player in the world of program creation. factual and documentary, âGarcÃa said. âConnecting creativity is at the heart of our business and welcoming Fernando to the team is a great example of this philosophy,â she added.
Fremantle has big revenue figures to hit in the future. High-end factual and documentary titles are still sought after by public broadcasters and, if they have a significant enough entertainment advantage, their commercial counterparts.
Above all, there is a muscular demand for high-end factuals on global platforms that have seen titles reach large audiences. Factual titles can also charge much lower purchase prices than works of fiction.
Very connected – which could facilitate national title sales – Jerez previously worked for Spain’s leading pay-TV / SVOD operator Movistar Plus, where he helped oversee original non-fiction productions and lead the launch of the linear string # 0. During his tenure he also took over the management of all exclusive entertainment, series and movie channels for the platform.
During a diverse career, prior to working for Movistar Plus, Jerez was responsible for setting up operations in Spain and Portugal for Discovery and launched their free channel DMAX. He has also held management positions with the Spanish free channels La Sexta, Cuatro, Antena 3 and Telemadrid.
âI have the great opportunity to create a new label in an incredible international company that understands the values ââof creativity,â Jerez said.
He added: âAt En Cero Coma Producciones, we will do everything to share beautiful stories from our country that can be of interest anywhere on the planet with clear objectives: to add talents, to discover new designers and new ones. viewpoints.
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