Emirates has partnered with the Tourism Authority of Thailand (TAT) to promote tourism in the Southeast Asian country.
The airline has signed a memorandum of cooperation with TAT to explore opportunities for collaboration that will enhance each party’s marketing and promotional efforts to attract travelers to Thailand.
The agreement was signed by Orhan Abbas, Senior Vice President Commercial Operations – Far East at Emirates and Chattan Kunjara Na Ayudhya, Vice Governor for International Marketing (Europe, Africa, Middle East and Americas), in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Emirates Group and HE Phiphat Ratchakitprakarn, Minister of Tourism and Sports of Thailand.
Through this agreement, Emirates will develop initiatives to boost tourism in Thailand by introducing it to customers across its global network.
The airline will also engage in country promotion efforts through its network of agents in key strategic markets in addition to collaborating on joint familiarization trips designed to appeal to various customer segments.
“Emirates launched operations in Thailand more than 30 years ago, and its destinations are among the most popular in our Southeast Asian network, particularly among holidaymakers from the United States, Europe and the United States. Middle East,” Abbas said.
“We are delighted to partner with the Tourism Authority of Thailand to boost tourism in the country and build on the success achieved over the years through our longstanding relationship. We look forward to introducing its diverse offerings to industry stakeholders and customers and helping them achieve their tourism goals, to support Thailand’s post-pandemic recovery. »
Yuthasak Supasorn, Governor of TAT, said the destination marketing authority will help Emirates grow air passenger traffic from key strategic markets by supporting tour operators and travel agents in agreed target markets across the network. Emirates with promotional gifts, special promotional packages, incentives and marketing spend.”
Emirates’ services to Bangkok were launched in 1990, and in 2012 its direct flights to the resort island of Phuket were established, proving to be a hugely popular holiday destination among its global customers.
Emirates resumed operations to Bangkok in September 2020 and currently offers two daily services to Bangkok using the Boeing 777-300ER as well as an additional daily flight on its flagship A380 aircraft. Emirates also flies to Thailand’s exotic resort town of Phuket 11 times a week.
Featured Image: From left to right: Yuthasak Supasorn, Governor of the Tourism Authority of Thailand; HE Chairat Sirivat, Consul General of Thailand in the UAE; HE Phiphat Ratchakitprakarn, Thai Minister of Tourism and Sports; H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Emirates Group; Adnan Kazim, Chief Commercial Officer, Emirates; and Orhan Abbas, senior vice president of business operations – Far East at Emirates.